Primestar Group strengthens its own ESG program and launches the "Your Tree" nature conservation project.

Primestar Group strengthens its own ESG program and launches the "Your Tree" nature conservation project.

Berlin, May 2nd, 2023 – In cooperation with AG, the Primestar Group will start the "YOUR TREE" nature conservation project in May, initially in three hotels. At the Holiday Inn Hamburg Berliner Tor, at the Hampton by Hilton Freiburg and at the Hampton by Hilton Berlin Alexanderplatz Primestar will present every guest with their personal tree. if the guest waives the daily room cleaning during multi-day stays. As a consequences, the hotel saves valuable water and cleaning agents, if guest rooms do not have to be cleaned on a daily basis.

Every guest receives his tree via a QR code: he can give his tree a name, choose a tree planting project at, and then follow his tree`s life online. A tree counter in the hotels shows how many guests have already planted their tree via this program. To date, AG and its partner organizations have planted more than 13,000 trees in various nature conservation projects worldwide.

Dieter Esslinger, Chief Operating Officer/Managing Director and Ronald GieseDirector Franchise Operations of Primestar Group gave away the first tree at Hampton by Hilton Berlin Alexanderplatz yesterday: „As hoteliers in particular, we are aware of our responsibility for acting sustainably. In addition to numerous other activities, we look forward to taking this further step in consistently living the ESG requirements together with our guests.”

Oliver Kupka, Managing Partner of the Primestar Group, is grateful for this new climate protection cooperation: „Of course, you can't change the world overnight. But we are happy if we as the Primestar Group can make a small contribution to nature conservation and to saving the rainforests with our tree gift. And of course, we hope that as many of our guests as possible will accept our offer, plant their trees. and make their stay more ecological at the same time. This program plays an important role within our corporate ESG program.“


More information on Primestar Group:

Primestar Group currently operates 17 hotels in major German cities. The existing franchise portfolio currently includes 3,701 rooms in German A-locations and Vienna, another hotel in Vienna is under construction. With Primestar Operator GmbH, Primestar Group launched its own brand June Six in the city boutique hotel segment with the plan to expand the June Six portfolio including June Stay, a long-stay concept, and workspace network WorX.

Project YOUR TREE, Dieter Esslinger, COO Primestar Group, and Ronald Giese, Director Franchise Operations, are giving away the first tree in the Hampton by Hilton Berlin Alexanderplatz. Photo: © Primestar Group



Antje Pflug
Head of Marketing
Primestar Group,
T +49 30 4036886 75


Martina Rozok
T +49 30 400 44 68-1
M +49 170 23 55 988


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