We run hotels.
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PRIMESTAR was founded in 2014 by private investors and entrepreneurs with broad expertise in both the real estate business and the hotel sector. The existing core competences are additionally strengthened by the involvement of absolute top experts. In 2021 the founding CEO Andreas Erben led a management buyout of the company aligning the interest between shareholder and management positioning the company for growth.
In addition to its professional expertise, PRIMESTAR is also built on a sound economic basis. The capitalisation is adapted to the requirements of banks and investors and enables potential project developers to conclude lease agreements with PRIMESTAR, to obtain financings from banks with an affinity to hotels, and to sell to institutional hotel investors.
PRIMESTAR's aim is to generate multiple opportunities and thus strategic growth with the parties involved. The company is planning to creating further strategic growth and embark as new generation hotel operator through further expansion of PRIMESTAR’s portfolio and important new features such as a direct booking system, digitalization and the establishment of a new brand around additional product offerings for long-term stay and work space.
International hotel brands
Primestar Hotel Group repositioning for growth: Management buyout and development of an innovative own brand with an integrated digitalization strategy
Berlin, 21 June 2021 – The hotel operator Primestar has proactively addressed the developments post COVID-19 and repositioned itself for the future. As part of the repositioning a management buyout (MBO) was completed via the newly installed parent company Primestar Holding GmbH&Co KG whereas a majority of 81.3 percent of Primestar Beteiligungs GmbH was acquired by the CEO Andreas Erben with the support of Swiss financial partner Rausch Partners. The existing structure with the subsidiaries of Primestar Beteiligungs GmbH and Primestar Hospitality GmbH remains in place. For the establishment of an own brand and second division to the Group a new subsidiary was founded with Primestar Operator GmbH. Overall the Group is strongly capitalized with no external debt.