PRIMESTAR was founded in 2014 by private investors and entrepreneurs with broad expertise in both the real estate business and the hotel sector. The existing core competences are additionally strengthened by the involvement of absolute top experts. With a comprehensive restructuring and strengthening of the leadership team in September 2022, the company was positioned for additional strategic growth.
PRIMESTAR's goal is to generate multiple business and thus strategic growth with its stakeholders. The company plans to establish itself as a new generation hotel operator by further expanding the PRIMESTAR portfolio and innovating in direct booking systems, digitalization and establishing a new brand around additional product offerings for long-term stays and workspaces.