Digitilization meets Hospitality. at-visions and Primestar announce strategic partnership for providing holistic guest facing technology for Primestar

Digitilization meets Hospitality. at-visions and Primestar announce strategic partnership for providing holistic guest facing technology for Primestar

Berlin/Vienna, June 28, 2023. Die Primestar Group,a leading German hotel management company, has chosen at-visions as strategic partner for its ongoing digital transformation. The partnership will focus on enhancing all guest-facing technology to boost guest experience while also making standard processes more efficient for Primestar’s team members.

As guests' expectations continue to evolve, it is essential for hotels to adopt innovative solutions that enhance the guest experience and improve operational efficiency by adopting a holistic approach. at-visions is a technology company that specializes in providing innovative solutions for the hospitality industry along the whole guest journey.

In addition to basics like high-quality Wi-Fi and the ability to easily stream Netflix on in-room TVs, at-visions will also provide Primestar Hospitality with a complete set of mobile-first solutions. This includes frictionless online check-in and mobile key capabilities, allowing guests to optionally bypass the front desk entirely and go straight to their room upon arrival. These will make processes seamless for guests, while also improving efficiency for staff members. In addition, guests will also have easy access to in-house services as well as curated local experiences. The roll-out of these services will be project by project over the coming months, ensuring a smooth transition for both guests and staff. The self-developed guest experience App will provide the basis for direct guest communication while providing digital signage for tailored information and promotions.

The first project to be fully equipped with at-visions technology is June Stay Lake Garda, which opened in June 2023, a design aparthotel with 46 apartments, pool, restaurant and a wide range of services including gym, SPA and beach access . The June Six Hotel Hannover, also part of the Primestar brand family introduced in 2022, as well as other projects in Austria and Germany will follow shortly.

Furthermore, another important piece of Primestar´s overall digitalization strategy will be the implementation of Lokalee.It is an AI-powered content platform specifically developed for hotels being a fully-integrated solution that covers all guests’ needs, enabling them to access unique local contents about both the hotel and the city they’re visiting. Lokalee gives highly personalized recommendations for events, attractions, restaurants, galleries, activities, transportation and lifestyle services, all carefully curated by its local heroes and global partners.

Oliver Kupka, Managing Director of Primestar, said: “During my international career I came across various industries. It has to be admitted, that in regard to digitalization the hospitality industry is not really “setting the pace”. Today the amount of still mainly manual tasks around the whole check-in process is close to ridiculous. This offers zero value for guests while only distracting our team members from providing true hospitality. We are excited to partner with at-visions to continuously enhance our guests' experience. We are convinced that this partnership will help us to provide our guests with the best possible service and make their stay with us even more enjoyable."

"The partnership between at-visions and Primestar Group is a testament to the importance of digital transformation in the hospitality industry," said Roman Kirisits, CEO & Owner of at-visions. "Our solutions will help Primestar to provide an enhanced guest experience while also improving staff productivity. We look forward to working with Primestar to achieve their strategic goals."

More information on Primestar Group:

Primestar Group currently operates 17 hotels in major German cities. With the newly opened DoubleTree by Hilton Vienna Schönbrunn, the franchise portfolio currently includes 3,701 rooms in the German A locations and Vienna, another hotel in Vienna is under construction. With Primestar Operator GmbH, the Primestar Group launched its own June Six brand in the city boutique hotel segment and has now expanded the June Six portfolio to include the June Stay long-stay concept with the opening of the June Stay Lake Garda. For its own brand, Primestar Group is focusing on growth via the acquisition of existing hotels, leases or operators. primestar-hotels.com

More information on at-visions:

More than 15 years of experience, a deep understanding of the needs of customers combined with extensive know how in technologies with increasing importance are the ingredients of at-visons success. at-visions‘ focus is on the in-house development of state-of-the-art guest technologies (mobile applications, Hotel-TV incl. casting (Netflix, Amazon, YouTube, etc.), internet access for guests (HSIA) and Digital Signage) for the international hotel industry. In addition to hotel chains such as Kempinski, Accor, IHG, Lindner, Kerzner and many more, individual, and private hotels also count on solutions from at-visions.

At-visions technology at June Stay Lake Garda
Photo: © Primestar Group



Antje Pflug
Head of Marketing
Primestar Group,
T +49 30 4036886 75

Andreas Krobath
at-visions GmbH
T +43 3356 73271

Martina Rozok
T +49 30 400 44 68-1
M +49 170 23 55 988


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