„travel.work.live.“ as the conscious and flexible way of the new lifestyle
Berlin, March 14, 2023 With its new brand group June Six Hotel, June Stay and WorX, the hotel operating company Primestar Group introduced a new product concept with an integrated offer in the hotel, long-stay and workspace segment in German A-cities in May 2022.
The first flagship hotel - the June Six Hotel Berlin City West - opened at Berlin's Savignyplatz on July 1, 2022 with great success. In the late summer 2023, June Six Hotel Hannover City , the second hotel of Primestar’s proprietary boutique brand, will open. The hotel offers 114 rooms and suites, starting at €109, including breakfast & WiFi, access to WorX Space and June Bar. The hotel is located in Kurt-Schumacher-Strasse near the main train station and directly adjacent to Hannover’s largest and newest shopping center Ernst August Arcade and will be an attraction for business travellers and trade fair guests as well as for tourists and is also recommended for workations.
The property is owned by Crown S.C.A. SICAV-RAIF, a Luxembourg-based institutional fund, and will be comprehensively refurbished with ESG certification according to June Six standards and opened by late summer 2023.
The June Six Hotel Hannover City can already be booked exclusively online via the hotel website june-six-hotels.com..
With the Hannover Exhibition Center, which can be reached by car from the June Six Hotel Hannover City in just over 20 minutes, Hannover is considered an important trade fair location in Germany.
June Six is a vibrant, young boutique hotel brand meant for the conscious and flexible accommodation in the heart of the city. The hotels will be located in urban and central areas throughout Europe with a unique location and diverse offering. The hotels are furnished and designed with contemporary interiors and open spaces. Selected locations will offer June Bars, the own bar concept that reflects urban elegance.
Oliver Kupka, Managing Director at Primestar: "The pandemic has accelerated the culture shift as well as the importance of change within the hospitality industry with a greater focus on digitalization and technology as well as on new target groups. Primestar Group's integrated own brands June Six Hotel, June Stay and WorX are an exciting addition to the current franchise portfolio and are equipped with a best-in-class technology architecture. We are excited to add June Six Hannover City with its excellent city location to our family of brands."
More information on Primestar Group:
Primestar Group currently operates 16 hotels in major German cities. The existing franchise portfolio currently includes 3,454 rooms in German A-locations, a hotel in Vienna is under construction. With Primestar Operator GmbH, Primestar Group launched its own brand June Six in the city boutique hotel segment with the plan to expand the June Six portfolio including June Stay, a long-stay concept, and workspace network WorX. For its own brand, Primestar Group is focusing on growth via the acquisition of existing hotels, leases or operators.
Head of Marketing – Primestar Group
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