Primestar Group expands its hotel portfolio in Berlin: Mercure Hotel Berlin Mitte acquired by Primestar

Primestar Group expands its hotel portfolio in Berlin: Mercure Hotel Berlin Mitte acquired by Primestar

Berlin, November 15, 2022 – With the acquisition of the successful Mercure Hotel Berlin Mitte , the hotel operating company Primestar expands its hotel portfolio in the German capital to 3 hotels. The hotel with 120 rooms near Potsdamer Platz and Gleisdreieck is the first joint franchise project with Accor and the first hotel of the Primestar Group operated under Mercure brand.

Primestar Group, which is also headquartered in Berlin, already operates another franchise hotel in Berlin (Hampton by Hilton Berlin City Centre Alexanderplatz) as well as the recently opened June Six Hotel Berlin City West, the flagship hotel of its own boutique brand June Six Hotels.

At the Mercure Hotel Berlin Mitte, guests have access to a full range of services, including free high-speed Wi-Fi, satellite/cable TV and coffee/tea-making facilities in every room. The hotel also offers guests a restaurant, bar and a meeting room.

The Mercure Hotel Berlin Mitte expands the Primestar Group's franchise hotel portfolio to 15 hotels with a total of 3,454 rooms in German A-locations.

Oliver KupkaOliver Kupka, Managing Partner of Primestar Group, said, „"With the acquisition of Mercure Hotel Berlin Mitte, Primestar once again strengthens its presence in the German capital. Our special thanks for the renewed trust in a successful partnership goes to Lambert Immobilien.“.“
The landlord of the building, P&L Real Estate GmbH, is part of the group company of Lambert Immobilien GmbH.

 

More information on Primestar Group:

Primestar Group currently operates 15 franchise hotels in major German cities. The existing franchise portfolio currently comprises 3,454 rooms in German A-locations, a hotel in Vienna is under construction. Over the long term, Primestar Group is planning to increase its franchise segment to at least 20 hotels with institutional partners. With Primestar Operator GmbH, Primestar Group launched its own brand June Six in the city boutique hotel segment with the plan to expand the June Six portfolio to up to 20 properties including June Stay, a long-stay concept, and workspace network WorX. For its own brand, Primestar Group is focusing on growth via the acquisition of existing hotels, leases, or operators.

Photo: Mercure Hotel Berlin Mitte © Ingrid Jost-Freie / Accor

Contact:

Antje Pflug
Head of Marketing
T +49 30 4036886 75
antje.pflug@primestar-hotels.com
www.primestar-hotels.com

 

Martina Rozok
ROZOK GmbH
T +49 30 400 44 68-1
M +49 170 23 55 988
m@rozok.de
www.rozok.de

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