Primestar Group expands management leadership with Oliver Kupka

Primestar Group expands management leadership with Oliver Kupka

Primestar Group expands management leadership with Oliver Kupka focusing on strategic growth

Berlin, 28 January 2022 – Primestar Group has expanded its management leadership team with the appointment of Oliver Kupka as Managing Director and co-shareholder of Primestar Holding GmbH & Co KG at the beginning of 2022. Kupka has more than 20 years of experience in successfully building technology companies and most recently served as CEO of avateramedical Group in Jena. Oliver Kupka holds both a degree in International Business and MBA with studies in the U.S. He has a proven leadership track record in the areas of financial management and strategic business planning as well as realization of sustainable business growth.

As Managing Director Oliver Kupka will focus on the strategic growth of the Primestar Group with a particular focus on Technology and Finance complementing the leadership team around founder Andreas Erben.

Andreas Erben, Managing Director and Founder: “We have used the last challenging year to further reposition the company for growth as already announced in June 2021. With its existing hotels in German A-cities we are firmly convinced that the Group is well positioned for the forthcoming recovery period. The repositioning of the Group around the strategic areas of technology and digitalization as well as the establishment of an own brand focusing on long-term stay and work space will enable us to come out of the crisis even stronger addressing the requirements of a new market environment. I am pleased to welcome Mr. Kupka and look forward to an exciting partnership capitalising on his leadership experience in the areas of technology and finance.”

Kupka: “I am excited about the new leadership task for the expansion of the Primestar Group around the important strategic pillars of technology and own hotel brand while further strengthening the Group’s existing franchise segment. The new market requirements post-Covid have accelerated the importance of digitalization and technology as well as multi-use concepts around work space and long-term stay. I am looking forward to supporting the Primestar Group with my leadership experience of establishing and growing technology companies. I am particularly pleased to work alongside Andreas Erben who is one of the most experienced and renowned hospitality managers of the last decades.”


More information on Primestar Group: Primestar Group currently operates twelve franchise hotels in major German cities with two new openings planned for the next months. The existing portfolio currently comprises 2,806 rooms in Germany’s A-destinations and will increase by another 528 rooms to a total of fourteen hotels with 3,334 rooms in the first half of 2022. Primestar Group is planning to increase its franchise segment to at least 20 hotels with institutional partners over the long term. With Primestar Operator GmbH, the Group is planning to develop its own brand in the 3-star segment with up to 20 properties including a long-stay concept and working lounges. For the envisaged own brand, the Group is focusing on growth via the acquisition of existing hotels, leases or operators.


Antje Pflug
Primestar Group,
Head of Marketing
T +49 30 4036886 75

Martina Rozok
T +49 30 400 44 68-1
M +49 170 23 55 988


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