Primestar: First Holiday Inn Express & Suites opened in Germany

Primestar: First Holiday Inn Express & Suites opened in Germany

Potsdam, December 2, 2021 - The hotel operating company Primestar continues to grow. After 2 years of construction, the Holiday Inn Express & Suites Potsdam with 173 rooms and 25 suites opened on Tuesday. It is the first of its kind in Germany, two more Primestar hotels of the brands "Holiday Inn Express" and "Hampton by Hilton" with 528 rooms are under construction.

The Holiday Inn Express & Suites Potsdam is located on Kanal 15, at the corner of Französische Strasse, and is only a few minutes away from the city center. The 198 rooms & suites are modern and equipped with all amenities for business and city travelers. The hotel has an underground car park and is optimally connected to local public transport.


Dieter Esslinger, Head of Operations, says: “The hotel complex houses 173 standard rooms, some with sofa beds or separate beds. As a special feature the hotel offers 25 suites for long-term stays, equipped with kitchenette and refrigerator Free high-speed WiFi is available in all rooms and public areas. The hotel offer is complemented by the free breakfast and a mini shop in the hotel lobby."

Andreas Erben, Managing Director of Primestar Group: “The Holiday Inn Express & Suites Potsdam is within walking distance of Potsdam city center and 11 minutes from the main train station. The tram (stop: Platz der Einheit / Bildungsforum) is only 190m from the hotel - with connections to all of Potsdam's world-famous sights.

Potsdam is a tourist jewel and an attractive business location, in which the state government, the university and the numerous research institutes play a major role. We will bundle our strengths and competencies in order to optimally position the hotel on the market."

Erben concluded: "We have used the last challenging months to reposition our Group. We are complementing our excellent hotel portfolio with technological innovation in order to achieve higher occupancy rates at our hotels. In the future, Primestar Group envisions itself as a technology leader within the hotel and hotel real estate segment.

With the existing portfolio comprising now 2,806 rooms in Germany's A-destinations and another 528 rooms to be added by 2022, we are well on track to successfully implementing this goal."


More information on Primestar Group:

Primestar Group currently operates twelve franchise hotels in major German cities with two new openings planned for the next months. Primestar Group is planning to increase its franchise segment to at least 20 hotels in Germany’s A-cities with institutional partners over the long term. With Primestar Operator GmbH, the Group is planning to develop its own brand in the 3-star segment with up to 20 properties including a long-stay concept and working lounges. For the envisaged own brand, the Group is focusing on growth via the acquisition of existing hotels, leases or operators.



Antje Pflug
Head of Marketing
T +49 30 4036886 75



Martina Rozok
T +49 30 400 44 68-1
M +49 170 23 55 988


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