This year we gathered in Vienna for the PrimeSTARS Gala 2025, hosted by the DoubleTree by Hilton Vienna Schönbrunn. A heartfelt thank you to the fantastic team on site – and to Angelo Dallabrida for his hospitality and for making this evening so special: appreciative, personal, and full of genuine joy.
But it wasn't just about a gala.
In Vienna, the General Manager and colleagues from headquarters came together as a group to align on operations, commercial performance, and strategic priorities. All teams left with renewed energy, shared clarity, and real momentum heading towards 2026.
The 4Ps: How we appreciate what truly matters
PrimeStar Group basiert auf unseren vier Kernwerten – den 4Ps:
People
Passion
Progress
Professionalism
Our nominees were chosen by teams from across the company – both on-site and off-site. This is precisely what makes these awards so special: they reflect the daily impact – colleagues who facilitate collaboration, uphold high standards, and empower teams.
Congratulations to our PrimeSTARS Award winners 2025
People Award: Gabriela-Andrada Ardelean (DoubleTree by Hilton Vienna Schönbrunn)
The People Award recognizes individuals who bring teams together – who connect, support, and create an environment where others can thrive.
The winner, Gabriela-Andrada Ardelean, was wonderfully described by her team:
"I nominate Gabi because she sees, connects, and empowers people. Her open, relaxed, and humorous nature makes our team a place where everyone feels welcome. Gabi is like a team mom to many – warm and always there when needed."
A truly well-deserved award – and a reminder that corporate culture is shaped every day by people like Gabriela.
Passion Award: Fabian Schwach (Senior Sales Manager – Frankfurt)
Passion at Primestar means more than enthusiasm. It's the unwavering commitment to exceeding expectations, embodying genuine hospitality, and imbuing every encounter with warmth – all while taking responsibility for our environment and communities.
We are driven by a passion to exceed expectations as authentic hosts, to bring genuine warmth to every interaction – and to give back to society, protect the environment and strengthen our local communities.
Congratulations to Fabian Schwach, who makes this value visible in his daily actions for guests, colleagues and the greater meaning behind our work.
NXTGen Award: Nida Asci (DoubleTree by Hilton Vienna Schönbrunn)
The NXTGen Award represents the next generation of talent – people with a drive to move forward, a willingness to learn and a mindset that will help shape the future of hospitality.
This year, Nida Asci was recognized for her strong development, her commitment during her training, and the positive impact she already has in various teams and departments. She impresses with her motivation, willingness to learn, and a noticeably positive attitude in her daily work.
In short: Nida embodies exactly what NXTGen is meant to be – and we are very happy to celebrate her for it.
Congratulations, Nida.
Professionalism Award: Zakaria Laaboucheni
Professionalism is the value that keeps quality constant – when things get stressful, when things get challenging, and even when nobody is looking.
This award recognizes people who regularly go the extra mile: reliable, detail-oriented, service-minded – and a stable benchmark for their environment.
Congratulations to Zakaria Laaboucheni for representing Primestar so strongly through your work ethic, your support within the team, and your daily conduct.
Progress Award: Finance Team (together)
At Primestar, progress means building the next thing – with curiosity, creativity and a genuine desire to improve.
We approach our work with curiosity and continuously seek innovative solutions. We stand for sustainability, digitalization, and innovation by fostering creative thinking and diverse perspectives.
This year, we are jointly recognizing the Finance Team – for the clarity, structure, and improved decision-making that the team enables across the group. Progress often arises where processes, figures, and priorities come together seamlessly – and this is evident in every function.
Congratulations to the entire team.
Chairman’s Award: Ronald Giese (Managing Director)
A special congratulations to Ronald Giese, winner of the Chairman’s Award 2025.
This award recognizes outstanding leadership and long-term contribution – and Ronald's impact continues to be reflected in the company's strength, stability and direction.
Congratulations, Ronald – and thank you for your continued leadership and your contribution to the success of the Primestar Group.
Looking ahead: Towards a strong 2026
We are starting the new year with ambition and optimism.
Happy New Year from the Primestar Group.
2026 represents growth and new opportunities. Major changes are coming to Primestar and our hotels – changes that will move us forward, sharpen our focus, and open up new possibilities for our teams and guests.
And as we continue to build on our path as a leading player in the digital hospitality sector, we look forward to sharing more of what we are currently working on soon.
To all nominees, finalists and winners – and to everyone on the team who moves Primestar forward every day: Thank you.
Here's to a year full of momentum and progress.
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