Stärkung von operativer Exzellenz, People & Culture und konsequenter Ausbau der Lifestylemarke June Berlin, 16. Januar 2026 – Die PRIMESTAR Gruppe erweitert ihre Geschäftsführung und holt mit Boris Simm eine ausgewiesene Führungspersönlichkeit neu an Bord: Zum 1. Februar 2026 übernimmt er die Position des Geschäftsführers. In seiner neuen Funktion verantwortet er die Bereiche Operations, People & Culture sowie den strategischen Ausbau der Lifestylemarke June. Simm kommt neu zur PRIMESTAR Gruppe und bringt umfassende Erfahrungen aus der internationalen Hotellerie mit. Er wechselt von der Ruby Hotels Gruppe, wo er in den vergangenen Jahren maßgeblich am Wachstum und an der erfolgreichen Skalierung der Gruppe beteiligt war.

  Berlin, January 12, 2026 – The PRIMESTAR Group is consistently continuing its expansion and strengthening its management team as part of its strategic development with an even stronger focus on digitalization and its four core corporate values, the "4Ps": People, Passion, Professional, and Progress. Effective January 1, 2026, Uta Scheurer will join the leadership team as Chief People Officer. In this role, she will be responsible for the People & Culture department and will play a key role in further developing the four core values ​​and strengthening the organizational and corporate culture. Uta Scheurer is looking forward to the new challenge: "The PRIMESTAR Group is well-positioned for the future."

Every year, the Primestar Gala is the moment when we pause, look around the room, and realize what truly drives our company forward: our people. This year, we gathered in Vienna for the PrimeSTARS Gala 2025, hosted at the DoubleTree by Hilton Vienna Schönbrunn. A heartfelt thank you to the fantastic team on site—and to Angelo Dallabrida for his hospitality and for making this evening so special: appreciative, personal, and full of genuine joy. But it wasn't just about a gala. In Vienna, General Managers and colleagues from headquarters were also present.

As a pioneer in innovation and digitalization, the PRIMESTAR Group is setting a milestone in the hotel industry with its innovative and fully integrated guest journey. The leading independent hospitality platform now offers a state-of-the-art digital guest journey, from online booking and check-in via digital key to secure payment options, real-time integration with the property management system, and a central guest experience platform with IPTV and AI-powered recommendations via Lokalee. All relevant touchpoints have been networked in-house and in collaboration with at-visions and swissnet, resulting in a seamless, intuitive, and personalized guest experience. In addition to greater flexibility and convenience for visitors, the new digital solution offers

We are delighted to introduce the first and only heated outdoor infinity pool on Lake Garda – a unique leisure offering that provides our guests with an unparalleled experience year-round. This upgrade allows you to enjoy the pool while combining luxury, comfort, and well-being in an exceptional setting. Extended Season: Our guests can now enjoy a first-class leisure experience all year round – the heated infinity pool is open even during the cooler months. This is complemented by relaxing sessions in the infrared sauna and invigorating workouts in the fully equipped gym. Whether relaxation, fitness, or a refreshing swim – the amenities can be enjoyed at any time.

This summer, June Stay Lake Garda took significant steps towards a greener future with two key energy-efficient solutions that reduce our carbon footprint and our reliance on conventional electricity. These smart innovations not only boost our energy efficiency but also reflect our commitment to eco-friendly hospitality and long-term responsibility towards nature. Solar Panels for Renewable Energy: Solar panels have been installed, providing a clean energy source. They reduce our dependence on conventional electricity while lowering greenhouse gas emissions. This investment not only contributes to the well-being of the planet but also demonstrates our strong commitment to sustainable hospitality. Energy-Efficient Pool Heating