The new June Six Salzburg will join Marriott’s Tribute Portfolio, combining independent lifestyle design June Brand with global brand reach
Salzburg, February 27, 2026 – The PRIMESTAR Group announces the next major milestone for its lifestyle brand June Six: the opening of June Six Salzburg – Tribute Portfolio Hotel on 1 March 2026. Developed in strategic partnership with the Soravia Group, the new addition will operate under Marriott International’s Tribute Portfolio, blending June Six’s contemporary lifestyle concept with the strength of one of the world’s leading hospitality networks.
Located in the heart of Salzburg, the property, formerly known as the Mayburg Salzburg – Tribute Portfolio Hotel, will undergo a full rebranding and design enhancement to embody the June Six “travel.work.live.” philosophy. The boutique hotel will unite artistic sensibility, digital innovation, and Austrian charm, offering a warm, social space for both travelers and locals while basing on next generation technology stack by June
„Das June Six Salzburg markiert einen bedeutenden Schritt im Wachstum und in der globalen Präsenz unserer Marke“, sagt Ronald Giese, Geschäftsführer von PRIMESTAR Group. „Durch die Partnerschaft mit der SORAVIA Gruppe und die Zugehörigkeit zu Marriotts Tribute Portfolio können wir unsere unabhängige Design-DNA mit Marriotts erstklassiger Distribution und Loyalitätsreichweite verbinden. Diese strategische Zusammenarbeit ermöglicht es uns, das Boutique-Hotel-Erlebnis neu zu denken und gleichzeitig dem treu zu bleiben, was June Six einzigartig macht.“
The 88-room hotel will feature bright, modern interiors, locally inspired art, and sustainable materials that reflect Salzburg’s cultural heritage. Guests can look forward to high-end amenities such as extra-large box-spring beds, Nespresso machines, high-speed Wi-Fi, state-of-the art WhatsApp check-in and guest journey and flexible workspaces. The hotel will continue to offer a seamless digital guest journey, from contactless booking and mobile check-in to smart in-room features, while maintaining personal concierge-style service on site.
Dr. Roland Rausch, Chairman and owner of PRIMESTAR Group, comments:
“This partnership unites three strong forces: PRIMESTAR’s operational excellence, Soravia’s deep real estate expertise, and Marriott’s global hospitality leadership. The Tribute Portfolio affiliation strengthens the international visibility of June Six while preserving our individuality and lifestyle focus.”
Erwin Soravia, CEO of SORAVIA adds: “With June Six Salzburg, we are redefining what lifestyle hospitality means in Salzburg – combining local authenticity with international appeal. This project aligns perfectly with our vision of creating inspiring and sustainable destinations across Europe.”
Further information about June Six Hotels:
June Six is the lifestyle boutique brand of the PRIMESTAR Group, designed for modern travelers who value individuality, design, and connection. Each June Six property combines local character, stylish comfort, and integrated digital convenience under the guiding philosophy “travel.work.live.” For more information, please visit https://june-six-hotels.com.
Weitere Informationen zur SORAVIA:
SORAVIA is one of the leading real estate companies in Austria and Germany, with a realized project volume of over 7.6 billion euros. With over 140 years of experience in the construction and real estate industry, the name Soravia stands for expertise and continuity.
Further information about Marriott International’s Tribute Portfolio:
Tribute Portfolio is a collection of independent boutique hotels within Marriott Bonvoy’s global brand family, celebrated for their unique design and vibrant community spirit. Each property retains its individual identity while offering access to Marriott’s worldwide standards and guest loyalty platform.
Further information about the PRIMESTAR Group:
Die PRIMESTAR Gruppe ist einer der führenden Multi-Brand-Hotelbetreiber mit über 4.300 Zimmern in deutschen und österreichischen A-Städten und arbeitet mit den weltweit renommiertesten Hotelmarken zusammen. Das Konzept „travel.work.live.“ verbindet smarte Aufenthaltslösungen mit digitaler Effizienz und Nachhaltigkeit – abgestimmt auf die Bedürfnisse moderner Reisender und mit echtem Mehrwert für unsere Gäste sowie institutionellen Partner.Mit June Six hat die Gruppe eine eigene Boutique-Hotel-Marke, die urbanes Design mit modernem Komfort verbindet. June Stay und WorX erweitern das klassische Hospitality-Angebot um Long-Stay- und Workspace-Lösungen, die operative Exzellenz, technologische Innovation und flexible Nutzungskonzepte vereinen. Innovativ, digital, nachhaltig – PRIMESTAR gestaltet die Zukunft der Hospitality. primestar-hotels.com
