Primestar Group strengthens and changes management team

Primestar Group strengthens and changes management team

Primestar Group strengthens and changes management team


Berlin, 9 September 2022 - The hotel operating company Primestar Group is track to execute on the announced growth path. Two new executives were onboarded over the last months: Hendrik Engel takes over the position as Director of Operations of Primestar Operator GmbH for the new brand June SiX Hotels and Khrisna Canares is responsible for the Sales and Marketing department of Primestar Group with a focus on digitalization. In order to further extract efficiencies across the group the following structural changes have been implemented within Primestar’s leadership team:

Oliver Kupka will be acting as sole Managing Director of the holding company with immediate effect and will further expand the strategy along the pillars digitalisation and
Dieter Esslinger is responsible for the entire franchise division as newly appointed Managing Director of Primestar Hospitality GmbH together with Oliver Kupka Kupka, dem Geschäftsführer der Holding.
Andreas Erben will retire from all operational functions and will remain as shareholder.

Esslinger will be responsible lead the operations and strategic growth for both franchise subsidiaries of Primestar Group in his new role as Managing Director of Primestar Hospitality GmbH. The company currently operates 15 franchise hotels in major German cities – 5 more are planned over the next years. Dieter Esslinger has more than 15 years of experience in the branded hotel industry in Germany and Austria. He has been working for Primestar Group since 2017 and successfully supported the expansion of the franchise segment over the last years, lastly as authorised signatory.

Engel as Director of Operations of Primestar Operator GmbH, is responsible for the roll-out of the new own brands June Six in the boutique hotel segment and June Stay in the long-stay segment. In June 2022 Primestar successfully launched its flagship hotel June Six Hotel Berlin City West in the heart of Berlin at Savignyplatz. The 33-year-old will now be responsible for the execution of further portfolio growth. Previously, he held various positions in the national and international private and chain hotel industry. Amongst other achievements, he opened Europe's largest Holiday Inn Express Hotel in Düsseldorf as General Manager in 2021.

Canares has been strengthening the team as Director of Sales & Marketing since the beginning of May. She is responsible for the marketing and positioning of the franchise hotels and the new own brands June Six, June Stay, and WorX. Additionally, she is also responsible for the development of WorX. The business graduate has a strong background in Coworking, Leisure, Corporate, MICE and Long-Stay. Moreover, she has several years of experience in multi-property sales. After spending time in Dubai and Switzerland, she has most recently held the role of CSO at the Austrian hotel group Alpin Family.

Kupka: “I am very pleased with the strategic and operational changes at the management level. The appointment of Dieter Esslinger Dieter Esslinger as managing director of Primestar franchise hotels will increase the efficiency within the 15 franchise hotels and accelerate the expansion. The appointment of Hendrik Engel as Director of Operations of Primestar Operator GmbH sustainably strengthens the expansion of our own brands June Six and June Stay. It makes me proud that Ms Canares has chosen to work for Primestar Group as a new outside hire. With her proven industry and leadership experience, she will take over all issues in the commercial area of the group and thus create the conditions for further sales success. With the three new executives, we have expanded our management team with many years of experience in the hotel industry and strategy expertise. We will consistently pursue the Primestar Group's chosen path with a stronger focus on digitalisation and technology as well as on new target groups. We would like to thank co-founder and co-shareholder Andreas Erben for his commitment and wish him all the best for the future.”


More information on Primestar Group:
Primestar Group currently operates 15 franchise hotels in major German cities. The existing franchise portfolio currently comprises 3,454 rooms in German A-locations, a hotel in Vienna is under construction. Over the long term, Primestar Group is planning to increase its franchise segment to at least 20 hotels with institutional partners. With Primestar Operator GmbH, Primestar Group launched its own brand June Six in the city boutique hotel segment with the plan to expand the June Six portfolio to up to 20 properties including June Stay, a long-stay concept, and workspace network WorX. For its own brand, Primestar Group is focusing on growth via the acquisition of existing hotels, leases, or operators.



Martina Rozok
T +49 30 400 44 68-1
M +49 170 23 55 988


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